Coca-Cola and Emeco collaborated and approached an environmental problem: up-cycling consumer waste into a sustainable classic chair. The 111 Navy Chair is a story of innovation utilizing 111 PET bottles.

The color palette we created is an intersection between the classic colors that emphasize the heritage of both brands, and nature-inspired colors that celebrate the product’s sustainability while celebrating its original form. The colors are: Grass, Persimmon, Charcoal, Snow, Coca-Cola Red, Flint.